I co-founded Wedbox in 2015 with the goal of creating a digital platform that would enhance the entire wedding experience, from proposal to planning and the big day itself. Initially, Wedbox was just a Photo app for weddings, but we quickly expanded to include a planning app and a print shop.

As CTO and lead product designer, I led a team of five developers and employed a design thinking method and agile SCRUM approach to bring the platform to life. The development process was both enjoyable and educational, as we worked on web, native Android and iOS, and hybrid (React Native) versions of the platform.



100 +


190,000 +




What I achieved as CTO and product designer at Wedbox:

  • Conceptualized and designed mobile apps – based on the research of user needs, interaction design, user testing, and split tests.
  • Brought all product designs to life by managing a team of 5 developers.
  • Created business model and pitch material that secured 3 rounds of venture funding.
  • Designed and developed the websites used for marketing products
  • Setup the technical architecture model for running our platform with 750.000+ users in 100+ countries.

Testing new navigation

A good example of a test I did, was a new and more experimental navigation in our Wedbox Planner App.

My goal was to have more navigation options and still keep every thing at the bottum of the screen – within reach of the thumb. Also, I wanted to maintain a clutterfree design even though we introduced more options and features.

As you see on the screen dump this navigation has hidden elements. So the user has to click the round button to reveal all navigation options. This comes with two issues: One extra click to navigate to a different screen and a steeper learning curve.

I tested the prototype with a lot of real users and we found that users would quickly understand how the new navigation worked and they did not care about the extra click. On the contrary they liked that ‘search’ and ‘vendors’ was more accessible in the new navigation.

Prototype built in XD. Try the full prototype here »

Micro-interactions and content shared between screens

The limited screen-size of smartphones makes app design very dependent on simple elements like the logo, the color scheme and the used fonts. But there is another imortant thing. The ‘feel’ of the app.

Transitions and shared screen elements are giving the user a more smooth experience with the app and the journey feels less like multible ‘screens’ and more like flows or content that changes.

When I planned a new feature in the Wedbox Planner app, I made a prototype to test several transitions and shared elements on the map. The prototype was built in Adobe XD and I used it to test with real users before our developers touched any code.

Try the full prototype here »